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15 April 2010

True Blood Publicity Genius

The premiere of True Blood Season 3 is looming... But 13th June is quite a while away, right?


So the publicity genius' of the award-winning vampy TV show have come up with a brilliant marketing strategy that so far I've been rather impressed with: 12 collectible posters - 1 released per week up until the week of the premiere. This could have gone very wrong if ideas weren't up to scratch, but so far, the posters have definitely succeeded in tantalising my taste buds and whetting my appetite for the next influx of vampire action, to the extent that I just couldn't keep it to myself!


[Week 1: A nice cup of coffee? Not in this joint!]



[Week 2: Ahh see what you did there! These 4 letters alone in a friend's facebook status caused more attention from flustered females (and males!) than I've ever seen in a status - who is your VILF?]


[Week 3: Equal rights for the undead!]


Simple.
Bold.
Wit.


They've also been releasing mere seconds of exclusive behind-the-scenes footage each week to keep you on your toes and begging for more. Or maybe it's just me?


And if the sexiness of last seasons TV advertisements are anything to go off then I am surrrre looking forward to this upcoming seasons vids! My personal favourite was vampire Eric Northman's vid... oh my!


[Week 4: Southern state USA's sexiest shape shifter in 3 of his not-so-sexy shapes...]

[Week 5: Oh right yeh... memory jog!]


[Week 6: Meh, not so impressed. We've already had a shapeshifter poster]


[Week 7: LOVE! Don't these little touches just make it all the more believable and quirky?]


[Week 8: So this is their first official clue that the next season will have werewolves in it]


[Week 9: More vamps. More wolves.]


[Week 10: Not as genius, we've already had shapeshifting posters, but I DO like how they construct the True Blood world, like an alternate universe, where old family photos look like this...]




OTHER RANDOM:
[This. Is. Hot.]



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